The assigned Project Owner can preview and edit your project after Indeemo Support have sent confirmation that the project set up is complete. 

Structure of an Indeemo Project

  1. Click on Manage Projects & find your project card. 
  2. Click Edit Project/ Pencil Icon on the project card.


Main Navigation of a Project

1. Project Details

This section contains internal details about your project, visible only to you (not respondents).


Recruitment Methods *NEW*

In Project details, you will see your chosen your Recruitment Method. 


Learn More here: Introducing Recruitment Methods: A Guide to Getting Started


1.1 (Optional) Customized Respondent Registration Page

  • This is mandatory when recruiting via Indeemo's Panel or when recruiting your own users/ customers


This is 

  • mandatory when recruiting via Indeemo's Panel.
  • recommended when recruiting your own users/ customers

2. Target Groups

  • Segment respondents by a key attribute (e.g., gender, demographics, or persona).
  • Recommended: 1-4 target groups per project.


Respondent Considerations:

  • All respondents within a group see the same Task List.
  • A respondent can only be in one target group.


Task List Considerations:

  • Multiple Target Groups can be connected to the same task list

  • Each Target Group can have a separate task list


3. Task Lists


A Task List organizes the activities or instructions for respondents.

  • Task Lists can be structured in two ways:
    1. Shared Task List
      • Multiple target groups complete the same tasks. This is useful for grouping respondents by shared attributes.
    2. Unique Task List 
      • Each target group has its own customized set of tasks.


Key Rule: Each task list must be edited individually when using multiple task lists. 


A Task List has the following structure:

  • Introduction
  • Tasks
  • Completion Message


Preview your Indeemo Project


The Project Owner can preview your Indeemo Project. 

How to change Project Owner to another Moderator: Changing Project Owner 


On the project Card: 


1. Click Edit Project/ Pencil Icon


Edit a Task List


Key Rule: Each Task List in your project is unique and must be edited separately. 


Select the task list you wish to edit from the main menu on the left. 


The task list will be highlighted in pink once selected.


For each task list, you can edit the following:

  • Rating Scale (optional)
  • Introduction
  • Each Tasks
  • Completion Message.


  1. Click Edit on the relevant section/ task
  2. Make your changes
  3. Click Save.
  4. Repeat as necessary for each task list. 

Edit your Rating Scale (OPTIONAL) 


When using ratings for Journey Mapping and Experience Graph:

  • One scale per task list.
  • Assign the rating scale only to specific tasks
  • Respondents assign a rating for each upload on selected tasks.


Your scale can be one of the following: 

  • Emoji only
  • Number only
  • Text only
  • Emoji + text
  • Emoji + number



1. Click 'Add a Rating'.

2. Input your scale and click 'Save'. 

  • For emoji only simply keep text field blank and click 'Save'.


Key Rule: Do not edit once fieldwork is live

Edit Introduction


Your introduction should:

  • Welcome the respondents warmly & Introduce yourself
  • Outline the project’s purpose and what tasks they’ll be doing.
  • Confirm the project details, including its duration and the total number of tasks.
  • Highlight any specific requirements (e.g., out-of-home activities like shopping missions) so they can plan accordingly.
  • Share your contact information  for task-related queries.
  • Optionally, include a short selfie video to add a personal touch.


Edit: Tips we show to Respondents on how to use the Indeemo App

  • Auto-populated depending on the type of task list and the language set. 


  1. Click 'Edit' 
  2. add/ edit these if needed. 
  3. Click 'Save'. 

Edit tasks


Tasks must be added in chronological order - if an error appears, change your task start date to ensure it falls after the previous task. 


Key Rule: Do not edit once fieldwork is live



Task Title


Edit your task title.

  • Short, descriptive title, e.g., “1. Intro selfie video,” “2. Daily diary task,” or “3. In-store shopping video.”
  • Number tasks for easy navigation.



Task Description


Edit your task description.


  • WHY: Explain the purpose of the task.
  • WHERE: Specify the location, if relevant (e.g., “Visit your local supermarket and…”).
  • WHAT:Describe the required response, e.g.:
    • Record a 2–3 min selfie video sharing...
    • Upload photos with captions showing...
    • etc..
  • QUESTIONS: Ask 3–4 questions max using bullet points.
  • FREQUENCY: If the task repeats, explain the frequency (e.g., daily for 3 days).


  • Embed images/videos if required:
    • Photo: .png, .jpeg/.jpg
    • Video: .mov, .mp4 (Recommended: 150MB/90 secs for faster loading).



Tips we advise including for each task: Tips to include in your Task List


If Ratings are enabled:

  • Enable ratings for a task via the checkbox on the task 
  • Include context instructions for using the ratings scale to ensure accuracy.
  • Do not modify this setting once respondents start uploading.



Required Response


Types of uploads respondents can submit:

  • Videos: Selfies or other video recordings (add captions if needed).
  • Photos: Photos or screenshots with optional captions.
  • Notes: Free text responses.
  • Screen Recordings: Respondents record their phone screen and narrate what they are doing while recording (and add a  caption if needed). ensure to include tips on screen recording


  • All-at-Once/Scheduled
    • Specify responses like “1 video” or “1 video per moment.”




Scheduled Task List 

  • Start Date/Time 
    • Controls when tasks are released (local time for respondents).
  • End Date/Time 
    • We recommend leaving this blank initially to keep tasks open for project duration. 
    • You can add an end date later if needed to close the task for respondents.




Sequential task list


  1. Choose the conditions of how/when the task is released:


  • Immediately
    • Tasks appear immediately after the previous task is completed (per the defined required response).
  • No Sooner Than
    • Tasks appear only after the previous one is completed and the set date/time has passed.

Add more tasks


Option 1:

  • Click '+Add New Task' until you have added all of your tasks. 


Option 2:

  • Click '+ Insert Task here' to add a task between existing tasks

Move a Task

  • Use the 'Up/ Down' Arrows to move a task. 

Completion Message

A thank-you message for participants and explain what happens next.

  • Include a selfie video for a personal touch, if desired.

When it appears:

  • All-at-Once Tasks
    • After registration and login.
  • Scheduled Tasks
    • Set to the evening of the final fieldwork day.
  • Sequential Tasks
    • After completing the final task.